When you use Celero to covert PDFs into native web HTML, Celero generates very powerful and smart links.

In this article, we explain the various aspects of those links.

The basics

After dropping your content such as a PDF, Microsoft Office document, Google Drive document, Sketch, Figma or Illustrator output, your content will get converted and appear as a tile in the console (depending on your view settings):

Simply clicking the "link" icon will copy the a URL for a preconfigured campaign called "based". We will explain more about campaigns below.

The URL looks something like this:


URL Structure

The URL has the following structure:

  • Content Domain - is the domain where your content resides. By default your content will reside on a Celero domain unless you have a Custom Domain enable
  • Link ID - uniquely identifies the CONTENT in a certain CAMPAIGN. By default, a campaign name called "base" is created when you copy the link using the 🔗. See below for more information on Link IDs.
  • Friendly Slug - This is a configurable friendly URL ending that is used to create friendly URLs and for SEO purposes.  

When using or sharing a link, Celero gives you the option of making that link smart, so that you can later track the users that view your content based on:

  1. The content they viewed
  2. The traffic source (or Campaign) they came from

The combination of the two, creates a unique Link ID that could can confidently share.

Customizing your Campaign Name

If you want to share the same content though multiple traffic sources, it is often useful to create unique campagin links. To do that, click on the  ⋮  icon and chose 'Share'. You should see something like this:

In this case you can see the "base" default campaign and 2 other campaigns that were aded "website" to indicate traffic coming to the content from the website (very commonly used to replace existing website PDF links) or "facebook" used to represent this content being used in a facebook campaign.

To create a new Link ID for your content, simply chose a name for it at the top so that a new link will be created. Simply hit "Copy link" to copy it to your clipboard and paste it to replace an existing (or new) PDF link.

Changing the friendly URL slug

To change the friendly slug, simply edit your content settings.

As long as the Link IDs are kept the same, any previously shared link will continue to work, even though you change the URL slug

Adding URL display parameters

You can add parameters to your URL to define how the content will be displayed.

Removing the navigation bar


Use this to open the content with/without the navigation bar.
For example, here an example content with this parameter set

Opening the content on a specific page

Use this to share the content so that when the user clicks to open it, the content will automatically jump to a specific page.


Website mode

This params makes the content appear as a website by avoiding the borders on the left and right, and hiding the navigation bar.  


There are many uses for this mode. This is commonly used for embedding PDF documents on a website.

Full page view

This is commonly used if you want to make sure that the entire page fits in the view when the content is opened


This is commonly used for slides, or for documents where you would rather the user sees the entire page.